red bear

We come from the places where categories still have teeth. Where tequila isn’t a trend, mezcal isn’t a mood board, and cachaça hasn’t been sanded down for export.

For 25 years, we’ve worked across Latin America building spirits the long way: from the dirt up. We partner with founders who’d rather make something real than something easy, and we help them wire the whole machine. Sourcing, liquid, brand, route to market and the story that holds it together.

Tequila, mezcal, sotol, cachaça, gin, vermouth, amaro, vodka. Different categories, same problem: too much noise, not enough point of view. We fix that.

More than 1,000,000 nine-liter cases later, we’re still not interested in polishing the category.

We’re here to push it until it pushes back.